Since shopping experiences continue to shift from physical locations to screen, a traditional brick-and-mortar store such as auto parts and best car engine oils selling has to make online visibility.
Whereas if you an auto repair shop, you can’t just sit there and wait for walk-in customers. These days, the average lifespan of motorcycles and cars is increasing, people are not buying car accessories as often as before. You need to develop new and innovative ways to draw potential customers’ attention in a wider range possible.
Thankfully, the formulation of marketing strategies for your auto shop is not that difficult. Here is a list of intentional and targeted SEO and marketing tactics for enhanced visibility of your business now and into the future.
Adopt Dynamic SEO Strategies
Working on SEO for each page of a mechanic shop is daunting. The auto-part products are massive, considering each of the product sizes, models, and versions.
Whereas working on SEO of each of these is time-consuming, the fastest approach is dynamic SEO. It involves dynamic tagging of each of the page’s titles and meta descriptions. The technique allows the professional SEO expert to pull up each category a d product names automatically rather than processing each page manually.
Strong content does an essential factor to not only inform your potential buyers about your products or connect with your customers, boost your SEO, and return search rankings alike.
Although posting every day is not required, a regular weekly schedule will give you opportunities to impart your knowledge on car maintenance. Additionally, blogs allow you to share your expertise with your industry and customer needs.
Fix Broken Links
Make sure that every link on your site works as anticipated and does not go to 404 error pages. Same as you, missing pages are frustrating to your customers.
Seek the assistance of a professional auto parts eCommerce site builder to locate and fix any missing pages to save you ample time.
Send out a Regular Monthly or weekly Newsletter to Customers.
A newsletter helps you build a connection with your customers. It also keeps your customers updated on beneficial information regarding your auto products.
To make the most of email marketing, you have to:
Keep it short and simple – no one likes to read blocks of texts on their phone- which most customers use in online buying. A 200-word newsletter is fine.
Provide a clear call to action – At the end of the page, make sure you mention your purpose, either check a product, visit a landing page, and so on.
Opt for professional email newsletter software design- Keep your emails colorful and attractive by using appropriate tools online.
Work on Building Organic Links
Creating organic links skyrockets your SEO ranking. And it is about building a network and a solid base for your quality content offering value to the world.
This value attracts potential buyers and influencers to your site as it gives a signal to Google that you are a legit and quality brand with in-depth knowledge related to your products.
This foundation and strategy allow you to spend less advertising and more on customer satisfaction, networking as well as growth.
Promote Engagement on Social Media
Optimize social media channels to deliver your informative yet engaging content. Although signing up for every social media platform is not required, at least a profile on Facebook and Instagram will be sensible. The same platform users will be given the knowledge you share, such as vehicles, your community, traveling tips, and other specials for more likes and shares.
These days, a customer in need to replace a car accessory or engine doesn’t just drive to the nearest auto parts shop. He/she searches online for available auto parts products and may even have to consider the quality and affordability of each brand before finalizing his/her order.
By following this systematic guide, migrating your brick-and-mortar store over eCommerce will provide you greater chances of having a 50% growth for the coming year.