The physical post system is slowly fading out mainly due to the high demand for fast mail delivery. Postmen are now being replaced by a virtual postman called SMTP or Simple Mail Transfer Protocol. Many companies on the internet are now using SMTP as an email marketing tool to boost their sales. This article will look at Amazon SES vs SendGrid and see which of the two is the more preferred system for email marketing.
Amazon’s simple email service is an email marketing system from Amazon.com that was initially developed to serve Amazon customers. It is designed to send marketing emails and transaction emails or other contents to subscribers.
SendGrid was launched in 2009 as a system that sends transactional emails. It was developed at just the right time when cloud-based email systems were becoming problematic. Many companies switched to SendGrid as a platform for sending emails to their subscribers.
Amazon SES vs SendGrid
Inbound email processing
Amazon SES has an add-on benefit that allows users to send and receive emails easily. SendGrid does not have a feature that processes or sends emails.
Amazon only provides a shared IP pool where users can send emails from the companies to the mailbox service providers. SendGrid provides both a dedicated pool and a shared pool. However, the dedicated pool is available only as an add-on.
Email Sending Emails
Amazon allows users to send 5 emails per second in the beginning, but the frequency can go up to about 4000 emails a day depending on the user’s sending reputation. If you choose to use SendGrid, you will have to buy bulk emails with the opportunity to improve your email limitation slowly.
Amazon uses the policy of paying for what you use. It does not include a minimum fee. SendGrid has a free plan for startups, but their paid plans are rather expensive.
Whichever system you choose to use, both have their pros and cons. The best will be a combination of the two if it will ever come to life.