Breadcrumbs are an essential part of every website. They not only give you navigational aids to guide you on your site, but they also play an important role in SEO, especially on the part where Google identifies the structure of your website. Learn more about breadcrumbs, the process of breadcrumbing, and its importance for SEO.
What are breadcrumbs?
Breadcrumbs are useful navigational tools for web designers and SEO experts. They help Google bots better understand the website’s hierarchy and help users track their path on the website.
However, not all websites utilize this navigational tool, and these websites that do not make use of breadcrumbing are missing out on something very important in terms of SEO.
Types of Breadcrumbs
There are three main types of breadcrumbs: the location, path, and attribute or keywords breadcrumbs. Let’s know more about these breadcrumb types below.
1. Location Breadcrumbs
These breadcrumbs are the most common types of breadcrumbs on the web today. They guide users with the use of website hierarchy. With these types of breadcrumbs, users can visit webpages that play host to similar webpages.
2. Path Breadcrumbs
Path breadcrumbs show the user’s path to a webpage. They also show the same content accessed on the website using specific logical paths.
3. Attribute or Keyword Breadcrumbs
These breadcrumbs are similar to location breadcrumbs. What makes them different from the latter is that they use keywords or other kinds of attributes to represent pages instead of page titles. They are often used on eCommerce sites.
Why Is Breadcrumbing Important for SEO?
Breadcrumbing is helpful for SEO in many different ways. Here are some of its benefits:
- Breadcrumbs point keywords to specific webpages.
Because these tools help point keywords to specific webpages, they help search engines analyze how the pages on your website are interrelated.
- Breadcrumbs improve your website’s structure of internal links.
When paired with contextual links to related pages, breadcrumbs can have additional internal linking benefits on your website.
- Breadcrumbs help facilitate users.
Schemas may be used for describing breadcrumbs, and this can make search engine bots identify a breadcrumb. Therefore, breadcrumbs may appear in the SERPs.
Breadcrumbing has an overall positive impact on your website’s SEO. So if you’re not using this tool yet, you better do now.