Instagram to Grow Your Customer Base

If you haven’t heard of Instagram yet, then you have a lot of catching up to do. With its 700 million free Instagram followers worldwide, its popularity has been unquestionable. Given the massiveness of its users, it’s understandable why so many profitable engagements are done in this online social platform.

If you can turn your daily Instagram activities into something more productive, how interesting that would be right? It is also way more sensible than just randomly liking others’ posts and updates, which will not give you any gain at all.

So, why not put your Instagramming time into good use like starting a business and build up your customer base? The effort will surely pay off.

  1. Identify Your Target Audience

With a huge virtual crowd on Instagram, you need to start filtering those who are going to be your target audience. You can start by asking the question, “to whom are you exactly offering your products”?

Once you have identified already your potential clients, the next important thing to do is to actively engage with them through genuine and steady communication. Active engagements with your target audience are very essential in turning them into potential customers.

Why? It is through this that you’re sending them an implied message that you’re not only interested in their buying capacity, but that you also are giving value to their choices as consumers.

By making the effort of reaching out to your audience, you surely can unlock limitless possibilities of success for yourself and your business.

  1. Strategic Use of Hashtags

As pointed earlier, the overwhelming number of Instagram users may just lead you to be chasing anyone but still end up not attracting actual clients. But with the right the strategic use of hashtags, you’ll surely be getting the likes and follows you have been targeting.

The use of hashtags has been utilized by all social media platforms and judging by how popularly it is used, it has been proven to be an effective online marketing strategy. But of course, you can’t just use hashtags as you please.

Rather, the use of hashtags is most effective if it is varied, unique, and creative. These hashtag features will give a fresh and humorous impression to your Instagram followers.

  1. Collaboration Over Competition

Selling products and services on social media platforms is a tough reality that everyone is aware of. Remember that you’re not the only one who wants to grow their customer base. And, remember also that there are a lot of entrepreneurs on Instagram whose range of products are similar to yours.

So, how do you settle this? Collaboration is just the right technique for that. Why compete if you can collaborate, right?

Creating partnerships with other entrepreneurs will boost your chances of promoting your products. Collaboration may be done in a way of asking for consent to use their product content, hashtags, photos, and website links.

When Instagram users notice how often your account is linked to other products, you can surely get a massive following because of your increased visibility on Instagram.


The life force of any online business is its customers and more customers mean booming business. With the right knowledge on how to use Instagram, you’ll surely get your business into the right customers. And, it will only be a matter of time that you’ll start earning real-time.

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