Over the years, Instagram has evolved into the best social media platform where you can get your products known to customers and even earn profits. With more than 700 million users, brands worldwide are revolving into different communities, which enable even small and local brands to flourish. Why? It is because Instagram users or “Instagrammers” love to shop. On a sidenote, If you wish to know How To View Private Instagram, here is the guide for you.
In a study made by Iconosquare in 2015, about 70% of Instagram users stated that they browse on brands on the said social media platform. Additionally, 62% of the users follow their favorite brands on Instagram, which enables them to see the latest items and promotions. It was also reported that if the right images are shown on your account, customers tend to be attracted to your brand even without putting much effort into the sales pitch. If you are interested to make your brand big through Instagram, here are some tips that might help you succeed:
Create your business account.
Create a separate account for your business, which means it should be different than what you have personally. Users should know more about your brand and not “you”. For starters, use a consistent name and profile photo for your business account. Also, to make your page more attractive, put a bio that is both informative and attractive to easily catch the attention of users.
Post images that users want.
Since you are already investing in your brand, it is best to get a professional photographer to shoot your products. According to studies, more than 60% of consumers are keen to the details of products, which can greatly affect if they are making a purchase or not. Moreover, choose pictures that have something in common. You may start with photos that are color coordinated. Surveys show that putting on something blue in the photos makes it more appealing to the users by 24%, compared to those that have something red.
Get users to follow your page through hashtags.
Hashtags are the best way to introduce something to the social media world. About 88% of Instagram posts have at least one hashtag on them. Mix and match hashtags that are relevant to your photo and brand. An average of five hashtags can attract consumers without looking too eager to get sales.
Keep your followers engaged.
Captions are also important on Instagram. Create posts that can create a potential response from your followers. Create short, simple, yet enticing captions that are catchy. You can also start contests where your followers get to tag a friend who potentially might be a user and a consumer.
Evaluate your status and keep moving forward.
While creating a business Instagram account is certainly not an overnight success, just keep creating posts that can attract new customers and keep the old ones engaged. You may use available apps to evaluate data from your followers so as to improve your future posts.
Always keep in mind that Instagram is a social media platform and is one of the many means to market your brand. So, make sure to take care of the community that will be built around your brand to keep your business alive and kicking.