Running a website requires several skills and know-how. For you to run a website successfully, you need to click here and learn how to optimize a website for SEO and conversions. If you do not apply SEO and conversion optimizations, your website will not be as useful as it should be.
Good SEO help to attract traffic and more potential clients. Conversions offer great metrics such as the bounce rate and time on a page which promote google ranking.
Why you Should Optimize your Website
Optimization helps in running a website that is leaner and more productive. Aside from that, here are other reasons why you should optimize your website:
- Make your website user-specific
- Grow the website’s organic traffic
- Maximize the effectiveness of existing traffic
- Make the website work harder
- Deliver audience expectations
Steps on how to optimize your website
Step 1: Carry out a website data analysis
A little amount of data will tell you little about how your website is working. However, a collection of data will give you accurate information on how the website is performing. For example, it is common for a few site visitors to ignore the call to action link. However, when a significant percentage of visitors ignore the CTA, then its time to reconsider your optimization strategies.
Use data analyzing tools such as Google search console which give user behaviour reports. User behaviour reports help a site owner to know the behaviour of the site visitors once they land on the pages. GSC data keeps tabs on key metrics such as bounce rate or the number of sessions.
Step 2: Run a thorough keyword search
Over the years, SEO has evolved from a single keyword in an article to a more sophisticated website strategy.
Use keyword tools to search long-tail keywords to use in your website content.
Step 3: Use long but value-rich content
Experts say that the ideal blog post should be 1600 words. However, length without the right information is a waste of time. Take time to research and study your competitors to see how and what information they post in their blogs.
Step 4: Optimize on-page SEO
On-page SEO includes factors such as URL slugs, blog posts headlines, subheadlines, and meta tags. Make sure you use the primary keyword in your headline and secondary keywords throughout your articles.
Step 5: Optimize off-page SEO
These means optimizing your website using external links. These means things like brand mentions, backlinks, influencer marketing, social media activity, and guest blogging.
Step 6: Mobile optimization
More people are using mobile devices to access the internet than before. Thus it is smart to optimize mobile conversions for your websites. Make use of mobile-friendly website templates.
Step 7: Speed up website pages
When it comes to SEO and conversions, the speed of your pages matters a lot. Use the google page speed insight to know how fast your pages are and what you need to fix to make them faster.
Step 8: Use quality backlinks
Backlinks help websites to rank higher. Quality links show that your site is credible and thus google ranks it higher. Find influencers and other bloggers to help you get quality backlinks.
SEO has evolved into a complex system, but if you learn the basics, you can start running a website effectively and grow over time. Start by collecting your site data and doing thorough research. Make sure that you create content that satisfies your audience’s needs and better your competitors’ content.
With time, you will generate more traffic, and your conversions will increase.