The best way to deliver a good report is to have a good SEO reporting template. Some prefer to use automated templates to make things easier because this might take a lot of time on their end while others may try to create their own template to cover their exact needs. So, how to create a good template and what should be present in your template?
Direct and Readable
It may take time for someone to read reports, so make sure to make sure it’s worth it. Include all the things that your clients might be interested in. Avoid making it appear dull and long by including unnecessary things. Use numbers as much as possible.
Learn how to Categorize
Since you will be using numbers, categorize accordingly and make every word in your report count. This will serve as an overview of all the data. Others include their short-term and long-term goals to present and show the concept of the report.
Compare the Numbers
The purpose of comparing all the numbers you have is to show progress. The use of graphs and chart will be useful as they will show the outcome in a straightforward sense. Some clients would love to see the current situation and the progress so far.
The Use of Legends
Who doesn’t appreciate the power of legends? Try to use symbols, colors, and terms that could be easily identified and understood by your clients. This will help them understand the complex report like it’s a simple homework and no rocket science.
Summarize the Report
It’s better to have a few things on the report that covers all information. Include all the information that they want to know and get from you so it won’t be a waste of time for both of you. At the beginning of the report, show them what they can expect to get out of the full report. On this part, you can at least show the highlights of the report.
I hope that this helps you and will serve as a guide in creating a good SEO reporting template. Improve each time until you master the craft.