Search Engine Optimization (SEO) is a process by which a site is given frequent result entries on various search engines. As explained here, this can be interpreted as a way of site advertisement or web tourism. You can say that the search engine is the gate to a house and the search results are rooms that you can enter.
To be able to attract site visitors, you need to be one of the rooms found near the entrance. The key to successful SEO is having the right set of keywords. In this article, we’ll show you the importance of keywords in SEO and how it may help your business grow.
SEO keywords, or simply keywords, are phrases or single words that pertain to an issue used to generate results on search engines. For an instance, if your online business is into selling cosmetics and a potential customer surfs the net searching for the right make up set to buy, you need to ensure that your website is relevant to what that person is looking for. This will push your website to the first pages of the search results and thus, helping you increase site visits. .
There are many reasons as to why keywords are very important. Below are a few of them:
As a clue, keywords help users give a hint on how your site works, what it is about, and how it is relevant to you. It gives quite an answer to potential issues a client may want to get addressed. More than that, it also provides a brief overview on how your site interacts with clients: formal, informal, blogger style, or as an information tavern.
Keywords can act as personas, too. It makes your site looks like what the user wants it to be. It gives them the feeling that their issue may be addressed by the website results that the search engine gave them. In this case, it is safe to say that SEO helps site promotion and advertisement.
If you like surfing the internet for just about anything, you may have already experienced searching for one thing and end up watching a video far from what you intended to search in the first place. The usage of keywords may sometuimes be misleading both in a good and in a bad way. Some sites give misleading keyword information to trap site visitors and provide them with absolutely different content from the ones they’re searching for. On the good side, keywords may redirect users to a more exact result and give them supporting content to what they are searching for.
Choosing the right Keywords
In choosing the right keywords, you should know your site’s purpose and your site’s products or services. List down all the issues that you want to help potential customers solve and create content that uses keywords relating to these issues. In that way, you can attract more potential customers and cater to other client queries.
Keyword Research is assumed to be one of the top 3 website optimization processes there is. That’s why it pays to know how to do it well.